Working from home as a freelancing mom means juggling multiple chores + income-generating tasks. For me, a significant part of my daily work includes visual content, which would be fine if I weren’t 100% design-challenged. I typically try to automate as much as I can when it comes to design, so I use Canva for just about everything. But I recently discovered a design marketplace called Creative Market ? that makes it super easy to create gorgeous content. Because I don’t have to create it at all. ?

When I first came across Creative Market, I was both relieved and impressed. Creative Market is the place to go if you need to design just about ANYTHING. The site has over a million templates and different design elements, in all kinds of styles, that you can edit using different design tools. 

Don’t be scared off by the term “design tools” because my go-to design tool is Canva. But Creative Market makes it simpler for me to do things like create Pinterest pins and visually tie together my Instagram posts. 

What Is Creative Market?

Creative Market is a designer-driven platform offering 4 million resources put together by artists from over 190 countries. The exhaustive array of templates, overlays, and images do more than just structure your work—they breathe life into your projects. 

Whether it’s for social media apps, websites, ebooks, or portfolios, Creative Market can help you elevate your content.

Key Features

I love the website’s clean, user-friendly interface. Everything is easy to find and you can turn up hundreds and hundreds of products with a simple search. Categories, tools, and style subsections are neatly arranged under each tab. They can streamline the way you work and level up your web and print content.

Here’s a breakdown of what Creative Market has to offer:

Graphic

You have access to over 1,250,000 graphics that can be used for e-commerce, social media, business cards, and web pages. 

These subsections tap into the nuances of graphic design:

  • Web elements: Includes UI and wireframe kits, backgrounds, and mood boards to add a distinct style and color to any website. You can use the web elements for social media, themes, banners, and more.
  • Illustrations: This section includes vector sets and watercolor art. Posters, cards, web pages, and documents can feature beautiful hand-illustrated work. 
  • Objects: Perfect for access to vector object sets with themes such as flowers, alphabets, and photo overlays. These are available in watercolor, hand-drawn, 3D, and flat styles. 
  • Icons: This section provides hand-drawn, flat, or vector images.
  • Textures: Add a lovely tactile effect to book covers, web pages, or social media profiles. Choose from watercolor, wood, paper, marble, or stone backgrounds.
  • Patterns: You’ll be spoilt for options with a range of effects such as brushstrokes, hand-drawn motifs, minimalistic line work, or watercolor accents.

Fonts

Creative Market’s library of fonts will give you plenty of styles and themes to choose from. You will be sure to find one that best fits your web or print content. The site has over 42,000 types of fonts that range from traditional and clean to quirky and bold.

Keep in mind that the font you choose can make or break your visual design. It should complement the tone, style, and message of your brand. 

Templates

I’ve downloaded plenty of social media, ebook, and workbook templates, and they make it easy to deliver the quality of work that makes clients hire you again and again. I’ve never actually bought any web pages, but you can find those on the site, too.

Whether it’s for web pages, an online store, or infographics, Creative Market has a template for everything under the sun.  The most recent pack I bought is an Instagram-focused set of more than 400 templates from Eviory for in-feed post templates, IG Reels covers, Highlights covers… all sorts of stuff. And it’s editable on Canva. So, all of the graphics you see of people can be replaced with pictures of you if you want. Plus, the text and color palette are 100% editable.

The following subsections can help you choose a template for brand assets and marketing collateral:

  • Business cards
  • Brochures
  • Cards
  • Email
  • Flyers
  • Logos

Another thing I really like about Creative Market is that you can buy bundles, which I didn’t completely understand at first. One of the first bundles I bought was the Boss Babe ebook bundle that I’m planning to use as a free download (still working on that, by the way). But it ended up being a ton of different templates that matched the design style of the ebook, which was very cool.

So, I knew about the ebook…

But the bundle also included templates for newsletters, workbooks, and social media…

So, for $36, I was able to get an entire marketing bundle that included stuff I hadn’t even thought about, like Facebook blog promotion graphics and sales pages to promote my download. Think of how much time and money I’ve saved by not having to hire someone to come in a do it all.

If you’re delivering content for your clients that’s enhanced by cool designs (like a presentation or report), you’re already head-and-shoulders ahead of the other freelancers competing to be hired for the projects you want. You have a better chance of turning one-off projects into long-term clients, you can grab really great reviews, and you’re going to make your portfolio look amazing.

Add-Ons

Graphic designers who regularly work with design software will be excited to explore the options on Creative Market. Choose from a wide selection of add-ons and bundles specifically created for:

  • Illustrator
  • Photoshop
  • Procreate (brushes)
  • Affinity Designer (brushes)
  • InDesign (palettes)
  • Lightroom (Presets)

Photos

Select from over 3,360,000 high-resolution stock images to support your design needs. This library of photos covers several subjects such as animals, people, objects, and landscapes.

Web Themes

Explore well-designed web themes to suit your personal taste. These web themes eliminate the hassle of figuring out which ideas you want to bring to life and highlight.

3D Models

The future of design is deftly captured in this section, where you can choose from different low and high-poly styles to add dimension to your work. Architectural, character-based, and food representations are some of the featured categories.

Pros and Cons

As much as I love Creative Market, it really comes down to how others are going to benefit from this website. I, for one, cannot get enough of their work. But to be fair, I’ve listed a bunch of the advantages and disadvantages I’ve encountered along the way.

Pros

Accessible knowledge

It’s easy to stay up to date with the latest designs and resources. My oldest daughter was a graphic designer before she joined the Air Force, and she would try to explain to me which fonts were old school and which colors were opposites (huh??) but I didn’t get it. With Creative Market, I don’t have to know any of that stuff. I can just pick the stuff that’s eyecatching.

Blog articles, new/season-based trends, global finds, and inspirational tidbits are covered under the Get Inspired section. I learned a lot of tips and tricks from here that keep me at the top of my game.

Regular freebies

Under the Get Inspired section, you’ll see a subsection called Free Goods. Here, you’ll have access to ever-changing freebies that you can download. Keep checking this page for some pretty cool finds. Creative Market also notifies you via email of the week’s freebies. I usually keep up with these, but I missed last week’s Instagram Stories templates. #UGH

Community-led Q&A

Ask and you shall receive (an answer) to all your questions from the Creative Market community. Learn from professional artists and content creators from around the world.

A chance to earn

Millions of users have access to Creative Market, so why not make the most of that and actually earn cash? Designers can sell their own artwork or promote the work of their peers. 

Affordable credit packages

If you plan to make regular purchases, make sure you stock up on credit. It allows you to buy stuff in bulk and gives you the chance to earn bonus credits. It’s a pretty awesome way to shop without burning a hole in your pocket.

Cons

Extensive license terms

There are three types of licenses available to shoppers like you and me – Personal, Commercial, and Extended Commercial. Depending on how you want to use what you buy from Creative Market, one or more of the aforementioned licenses will kick in. Before making a purchase, you should go through this section for a better idea of how the licenses work. FYI, I typically buy the Commercial license. 

Software intervention

Certain design elements such as logos and brushes require certain software. This means you’ll need to have Illustrator, Photoshop, or Lightroom installed first. Before purchasing anything, first check which design elements require the use of software. This is mostly the case for the Add-Ons section. If you don’t have any of the higher-end design software (or if you’re like me and you have it but never actually bother using it), you can search for products by platform, like “Canva Instagram” and only turn up designs that can be edited using Canva.  

Conclusion

Besides a few minor drawbacks (like, super minor), Creative Market is a really cool platform to explore. Even if you’re just starting out, the designs can provide a solid framework to boost the appeal of your next project. 

What’s the secret to creating stunning content that tells your story? Add the right visuals. However, it can be a tedious process if you’re not a savvy designer. 

Do you need a helping hand on the design front? Creative Market has you covered. All in all, it’s a great website for creative amateurs and professionals.